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AWARDS
& RECOGNITION
•
1st place “Your Honor” Award, Legal Marketing Association
(LMA)
• Multiple “Cappie” Awards, Sacramento Public Relations
Association (SPRA)
• Multiple “Crystal” Awards, International Association
of Business Communicators (IABC)
• Named “Volunteer of the Year” by IABC
PROFESSIONAL
AFFILIATIONS
• Capital Region Writers Bloc
• Nonprofit Resource Center/Proposal Writers Affinity Group
• Sacramento Metropolitan Chamber of Commerce
• Elk Grove Chamber of Commerce
• River Stage Community Advisory Board
• Business Volunteers for the Arts
• International Association of Business Communicators (IABC)
• Sacramento Public Relations Association (SPRA)
• Legal Marketing Association
PREVIOUS
WORK EXPERIENCE
McDonough, Holland & Allen
Marketing and Client Services Manager
For four years Susan planned, directed and implemented firm-wide, practice
group-specific and individual attorney marketing initiatives for 90+ attorneys
in 27 practice areas in three Northern California offices. Her responsibilities
included direct sales (proposals), advertising, community relations/sponsorships,
attorney speaking engagements, and media relations.
Account service/management positions
in three “Top 25” Sacramento PR agencies:
• The Thacker Group (specialized food, wine and flowers PR)
• Crocker/Flanagan (marketing/advertising/public relations)
• Karen Bakula & Company (public relations and event planning)
At these agencies Susan managed media and public outreach programs for
diverse clientele, including industry associations, professional services,
government, retail, financial services, consumer products, entertainment,
food and beverage.
Watson Wyatt Worldwide
Susan spent five happy years as marketing communications manager for the
New England regional center of a large international human resources and
employee benefits consulting firm. This position involved supporting nine
consulting practices in a 200+ staff office.
She gained account
service, and corporate communication and copywriting experience in Boston-based
advertising agencies, “talking” Yellow Pages Company and TAD
Technical Services Corp., (a nationwide contract employment services firm).
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Mighty Pen Writing & Editing
Copyright 2008. All rights reserved.
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